Many think that a top ten search engine placement is virtually impossible because a lot of the web sites are using the same keyword phrases. This doesn't mean that your web site have to be stuck under your competitors' pages. An Internet marketing strategy including advertising, linking and useful content can boost your search engine ranking.
Internet marketing strategy plan
First, start with defining your target customers. Find out who they are, what they are searching for, motivation and which web sites they visit.
Test ads on web sites your target visitors frequent. Publishing ads on these sites will tell you which search phrases this segment respond to, price range, purchase patterns and so on. Testing helps you to estimate potential income and expenses the project will generate.
Based on these results, you decide whether to proceed or abort the project. Assuming the test ads gave a positive feed back - define your goals. Keep the goals simple and understandable. For instance; return on investment, sales target, profit margin etc.
When the goals are defined it’s actually pretty easy to work out the strategy and resources needed to achieve defined goals. With the strategy in place, work out a budget, schedule the activities and specify who is responsible to get things done.
Search engine strategy
Working yourself threw above process is very useful. Why? Because now it's easier to figure out what your potential customers are searching for. This is vital. Targeting specific search phrases could mean they are less competitive. Fewer competitors increase your chances for succeeding with your Internet Marketing. But, most important is that your web site traffic is in a buying mood when they visit your web pages.
Build incoming links containing your target keywords. Having external sites linking to your pages will increase your search engine ranking.
Advertising strategy
Its always wise to rely on more than just one traffic channel. Organic traffic usually takes some time to build up. Mean while you should advertise your products. Pay per click (PPC) advertising is a good alternative. You only pay when someone clicks on your ad. Use the selected keyword phrases in your PPC advertising. Again, you will receive targeted and cost effective traffic. Well defined phrases will mostly motivate the target group to click on your ads. And when they arrive at your web site they are ready to buy.
Niche content strategy
Remember to keep your promises when you invite someone for a visit. Update your web site with useful content for the niche you are targeting. A good looking and content rich web site will gain the visitors trust. Visitors become customers a lot easier when hey are confident with your sales representative. In this case your web site.
There are off course further actions available, read about them in my previous article Free web site traffic promotion
Follow up your strategy
When you launch your project full scale on the Internet, follow up that both income and investments are within your estimate. Be prepared to alter parts of your strategy to balance or meet the market demands. Make sure that your goals are met within the scheduled time frames, and remember, it's never too late to stop a project if it fails.
By analyzing the test results properly you should be able to balance your Internet marketing plan realistically. The chances for succeeding with your marketing campaign are much better when your decisions are based on true market knowledge.


Top 10 Tips to Keep Your Website Visitors Longer.
For an Internet Marketer the website visitor is a Very Important Guest. Your very survival as an Internet Marketer greatly depends on the volume of targeted visitors you are able to attract to your website, keep them as long as possible, provide them what they are looking for and finally convert their visits into sales. Yes, there are various proven and smart ways to achieve this.
1. Loading time of your website is very critical. If it is going to take a long time to load, you are going to be disappointed. Your visitor will never arrive for he would have clicked out by then and moved on to another website. Ensure that all your web pages load quickly especially the home page; otherwise your visitor will leave in frustration.
2. The first impression is the best. It is a known fact that most website visitors just spend 5-7 seconds in a new website. You have to grab the visitor's attention within this time and this is best done by clearly indicating the theme of your site and what it is all about.
The Title should not be misleading and the introduction should convince the visitor that he has come to the right place. Have headings and sub-headings to grab your visitor's attention.
3. Have a well organized site navigation system so that your website visitors will know where to go and what to expect when they click. Never confuse them. Most website visitors come looking for something, so help them to locate it. If they are happy with the navigation and the website, they are bound to visit you more often.
4. Content is King. Have excellent content related to the theme of your site and update them regularly. Provide unique information and resources for which your visitor should be ever grateful to you. If you are capable of writing articles, post articles regularly displaying your expertise. It should be easy to read and understand with no grammatical mistakes and spelling errors. If the visitors are happy they will hang around and explore your site further.
5. Offer your visitor a freebie such as an eBook or free software that can be downloaded from your website or direct him to a vendor of whom you are an affiliate.
6. Have free Coupons and Special Promotions that are bound to grab the attention of the visitors, keep them longer and bring them back often.
7. Having Bulletin boards, Polls, Surveys and Quizzes are other ways and means of getting the visitors to participate in these and retaining them longer at your website.
8. Provide opportunities to submit articles and also their websites to a well organized link directory thus getting them more involved with your website.
9. A special area having links to News, Sports News, Videos, Jokes, Thought of the Day, Encyclopedia and other interesting content too are popular with some website visitors and makes them spend more time at your site and come back often.
10. A Professional appearance of your website with respect to Design, Content and display of Advertisements will motivate the visitor to remain longer.
Conclusion:
To achieve success you will have to find ways and means of keeping your website visitors as long as possible at your site. The obvious reason for this is to win over their hearts and to convince them to be your customers or persuade them to join your list. These Top Ten Tips show you how this can be done.

Copyright © 2007 Kanaga Siva.
Kanaga Siva is an experienced Author and Marketer. Welcome to visit his Internet Home-Based Business Website and Affiliate Marketing Blog for an Affiliate Marketing experience that can help you make money from home.


What is Article Marketing
Article marketing is a means of using articles to generate traffic to your website. You achieve this initially by writing articles containing useful content, relevant to the topic of your site, and then submitting them to article directories. If your writing is sufficiently compelling, readers will want to know more about what you have written, and will click on the link you provide to your website.
Article submission does two things. Firstly it provides you with the opportunity to persuade the reader to find out more from your website, as inferred above, and it also provides you with a one way link back from the article directory. The higher the page ranking of the directory, then the more credit the search engines will give you for the link. Engines such as Google take your link popularity as a significant factor when calculating where your webpage should be listed in the index for the specific keyword your page relates to.
Your Article Must have Merit
However, it does not stop there. Should the visitor consider that your article is of sufficient merit to warrant them using it as content on their own website, they are entitled to copy it so long as they include your name as author, and your author’s resource box, complete with webpage URL. You then get a one way link back from all the sites that use your article, and also visitors that click on your link from these sites.
That’s the theory, but how about the practice? In fact it is slightly more difficult that that. The article has to be well enough written to be accepted by the directories first, though from what I have seen that is not too difficult. Some directories are quite liberal as to what they call ‘writing’. It is not the directories that are the problem, it is the readers. People have a certain standard that they expect of internet writing, and if they feel that it is not met then they will click away from the article.
Don’t Try to Fool the Reader
The article must also be of interest and relevant to the theme. You don’t get people clicking to visit your website unless they find your content of interest and feel that your website could be of potential use to them. So write about what you know, and don’t try to fool anybody. Many people who access your article will know more that you about the topic, and will spot any inaccuracies immediately. Be accurate and try to provide information that will help them. Visitors to your website want to be helped, have a question answered or a problem solved.
Your resource box is also important. Don’t say too much about yourself: readers are not interested in your life history. Just tell them that they can find out more on your website. Provide them with a link a page in your site that deals exactly with what you wrote about and preferably with the same title, so that when they get there they will start reading.
Use Anchor Text where Possible
If you provide a link to a page within your site, rather than just the home page, it is regarded as of being more important to a search engine, especially if that link is provided by means of anchor text. That is text that indicates the topic of your web page, rather than being just a URL. You can do this if html is allowed. If you don’t know how to use html, just write something to the effect “more information on this topic can be found on my web page This Topic.
Write that exactly, inserting your own website and page URL, and your resource box will have ‘This Topic’ as a clickable link. The search engines will associate your web page as being connected to This Topic, and that will improve the listing of that page.
Article marketing is a powerful way of using articles to promote your website, increase your traffic, and improve your search engine listings. Do it well, and you will see a significant difference in traffic to your site.
For more information on how to use Article Marketing to drive traffic to your website, visit Pete’s web page http://www.article-services.com/articlemarketing.html